Small practice, many hats

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Every day I work with doctors, nurses, physician’s assistants and chiropractors. Many of these healthcare practitioners have their own practice, which in essence is still a business. And how do you effectively run a business on your own (with an assistant if you are lucky)? You wear many hats. You have to be the head of customer service, marketing, technology, information systems, financial administration, and not to forget the primary care practitioner who is supposed to see patients. This might sound familiar to many people who have started their own business, but in healthcare it is having a detrimental impact.

When your attention is divided among many different types of roles, you could get lost in a sea of administration. This could negatively impact your patients, or even your business. In a short survey done by SensiCardiac we found that half of Department of Transport (DOT) physical examiners don’t market themselves to carriers in their community. Half don’t use social media, and less than 30% actually post newsletters or blogs. And to be honest, who can blame them? When you have to perform assessments, do administrative tasks, and be the marketing manager, you will try and prioritize the service you are providing to your patients. But this might leave a few blind spots in your business strategy. You might be missing out on some fantastic ways to improve the way your patients feel about your service, reach a wider group of patients, and ensure that the care you are providing is the best that you can.

Healthcare practitioners are providing valuable primary care services to patients every day. Primary care is the first defence in ensuring that communities are healthy. I believe that this is the way towards a healthier general population. I also believe that this is linked to technology. Technology is supposed to simplify diagnostics, improve your care, and ensure that patients leave your practice healthier or with correct treatments. But most technology is just adding to the burden of administrative tasks that you need to perform in order to provide a great service. I think it is our challenge as technology leaders to ensure that primary care practitioners are receiving the best ways to diagnose patients, ensure that the diagnosis is provided in an easy-to-understand format, and stop us from overworking an already overworked part of our population. Let’s simplify their lives, and ensure that the many hats become less of a burden.

 

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